2020 HEMA 818 Festival Animation of ‘The Super Product’
August 18th is one of shopping festivals in China. It’s also the day that we were intensively advertised by tons of promotion. Inspired by popular talent show, we made an animation named ‘The Super Product’ that is like an extra episode of talent show rather than traditional advertisements, and that placed the most popular products in.
We anthropomorphized the foods and gave each of them a characteristic image by graphic design to make sure customer recognized the products and also to make the charm of these foods more tangible. We made funny jokes depending on products unique sales points to emphasize dramatic tension of product character and interest reversal.
Let’s take a look how we tagged for all posters.
The project launched at Hema’s WeChat official account and posted on social media, winning both clients’ and customers’ favors.