CASE

This summer, ice drink category in Ele.me all you can eat !
打败不了夏天就加入它～饿了么送可以壕吃的冰饮！

Client

Ele.me
饿了么

Summer comes, everything is hot and slow. What are you going to do to save yourself? With a frappe watermelon? Or being a couch potato in an air-conditioned room? It seems like we still need more to cool down.

姐妹们～又到了和太阳肩并肩的日子了，整个人逐渐火炎焱燚……这个夏天，你打算怎么过？
啃着瓜过么？吹着空调躺平么？好像少了点冷冰冰凉丝丝的味道。

At this “hot” moment, Ele.me come up “66 Refreshing Day” on June 6th and the main commodities were featured with various iced beverages (e.g. soda, alcohol, milk etc.). In addition, Ele.me promises 30mins delivered and more attractive discounts.

就在此时！饿了么趁”热“在6月6日发动“66爽快日”活动，找了夏天最爽快的宠儿—酒水乳饮作为主打商品，30分钟保冷到手和优惠利益点。

Key Visual
传播主KV

有一种凉，叫看着就很凉……这是一张凉透了的KV

As long as we think about summer， we can imagine many cool and carefree scenes, like surfing on the sea, but we find out summer is not only about physical hot but also easy to get emotional warming.

一提起夏天，就出现许多清凉畅快的场景，但这次如何创造出不ㄧ样的夏日爽快需求？
小伙伴们在闷热的会议室里头脑风暴，空气热，心更热。
于是大伙用这个亲身实测的集体洞察——夏天带来的不仅是身体上的燥热，也容易带来情绪上的高温。
当高温天撞上高温情绪，真·易燃易爆炸！

For this reason，here“66 Refreshing Day”comes. it will quickly serve iced beverages to cool down and to find back "refreshing" mood! On top of that, lots of items just cost 66 cents and if you buy more, you will save more deliver fee. Be cool with buying on Ele.me.

因此，饿了么“66爽快日”专为这些热到心情“易燃”的时刻，快速送上冰饮降热！找回“爽快”的心情！
活动也提供酒水乳饮6毛6起，饿了么送运费的利益点，让人“买得爽，送得快！”即时冰到手！