Since RIO STRONG launched and a period of sales, in June 2021, ushered in the first wave of reform, with new packaging and taste re-launched. As product renew, it’s also a great opportunity to rebuild the brand.
2021六月，RIO强爽系列在经过一段销售期后，迎来首波爆改，焕新包装与口味重新上市，当然这也是一次重塑品牌的绝佳机会！
The reason why it’s named “STRONG” is it contains 8% alcohol, which was much higher than most of RTD (Ready-to-drink) in the market. And here is the question, how to show this “STRONG” to our target audience？
RIO强爽，以“强”为名，内含8%酒精度，课题就这样来了：我们究竟要如何向消费者形容这样的”强”呢？
“超级强？” “SUPER STRONG?”
“宇宙无敌强？” “INCREDIBLE STRONG?”
“超级宇宙无敌霹雳强？” “SUPERCALIFRAGILISTICEXPIADOCIOUS STRONG?”
After word-of-mouth research and brain storming, we find out a speicific way to say, that is “Better than you think”! No matter what you think (or how much you drink)，RIO STRONG always stronger than your imagination. Therefore, we translate the concept to our creatives, all you can see.
都不是！ 一阵脑爆之后，我们找到一个最精准的词汇，这是一种”比你以为的强”！不管你怎么想，RIO强爽总是强过你的想像边界！接下来，我们以此概念转化成创意，最真人真事的体验，都在戏里。来！上片！
If you think RTD is just happy water with a little bit alcohol，or even like soft drink......
Come and flip your imigination!
你是不是以为，水果鸡尾酒，只是加了酒精的快乐水，或者不够带劲儿的花式饮料...
那就来体验一下强过想象的极限翻转吧！
进入软萌可爱的强爽世界，有令人心动的萌妹向你走来。
谁知，一切表象上的人畜无害，都是为之后的冲击做热身。
强劲酒感，在酒液触碰味蕾的瞬间炸裂，全身感官同时搭上强爽火箭一飞冲天。
酒精度=8% vol，酒劲十足，一罐就到位。
总果汁（以原果汁计）≥7%，果香浓郁在口腔中强烈碰撞。
RIO强爽8度系列，果然够强！果然强过想象！你以为这就完啦？
New Flavor！Zero sugar and stronger tasting!
RIO强爽还有0糖9度系列等你感受！
萌妹出现again，你敢再试试吗？试试就shi shi！
坐的是海盗船还是太空船？取决于你敢不敢喝完一罐！
高的酒精度，又岂止冲上天这么简单，这一次，直接冲到太空！
但令人又想像不到的是，如此强的酒劲，负担却如此轻！
酒精度=9% vol，酒劲，比想象的强。
糖分=0，负担，比想象的轻。
RIO强爽0糖9度系列，这样的感官冲击，更加带感！
Behind the scenes, to create a surreal world of “STRONG” , the whole production process become more complicated than we thought. Here comes the shooting titbits.
在成片背后，我们同样付出了强过想象的制片工艺。拍摄花絮奉上巨型绿幕伺候，打造超现实的强爽世界。
Pirate ship & Marry-go-round
产地直送，海盗船，旋转木马，陆续抵达。
Hanging wire to create rush the sky & space floating special effects. Big thanks to martial arts director and actor!
动用威亚与武术指导，创造冲天特效与太空漂浮。
Cute girl, definitely a spotlight of the film.
可爱萌妹，绝对是片中一大亮点。
like a micro NASA rocket launch site
还有堪比NASA的火箭发射现场。
In a series of extreme challenges, we finally create a sensory world beyond imagination for RIO STRONG!
Furthermore, the actor wonderfully expressed the real experience of consumers. So here comes a bunch of stickers!
在一连串的极限操作下，终于为RIO强爽创造出一个超过想象的感官世界！
最后，一大波截图表情包来袭！主角的精彩演绎，也是消费者真实体验的另一种表达。
