In the summer of 2024, Converse’s brand-new shoe customization feature, “CONVERSE BY YOU,” will debut for the first time with Chinese consumers, launching simultaneously with global. As the global premiere of this comprehensive customization service, we will collaborate with CONVERSE to kick off the launch with an animation video.
2024年夏天，匡威全新球鞋定制功能“CONVERSE BY YOU”首次与中国消费者见面，这次的新功能将与总部地区同步上线，作为全球首次亮相的完整定制服务，我们将与CONVERSE合作用一支动画拉开序幕。
In the video, we bring consumers into the story through the perspective of the shoes., allowing them to experience the excitement of a birthday party and the sweetness of a wedding ceremony. Customized Converse shoes are present during these key life moments. All the customization details are completed by the consumers themselves, truly embodying the idea of “Converse By You.”
视频中我们以鞋的视角把消费者带进场景故事，带他们一起感受从生日party的狂欢到结婚典礼的甜蜜，让定制款的匡威时刻出现在生活的重要时刻。所有的定制细节由消费者亲自完成，真正实现“匡威你造”
Since this is the first time the service is being introduced to consumers, what exactly does this service offer, and why should consumers choose it? Initially, we began drafting the animation script with this concept in mind.
又为什么要来选择这项服务？起初，我们带着这个思考开始初步构思起了动画的脚本
This shoe customization service includes over 30 customizable parts of the shoe, offering consumers a vast space for personalized design. Based on consumer insights, most consumers who opt for personalized customization do so for gifting or commemorating special moments. With this in mind, we have created four themed scenarios and integrated a variety of customization details into each scene, helping consumers understand “when” and “how” they can enjoy different types
这次的鞋款定制服务包含了全鞋30多处部位的定制，给了消费者很大的个性化定制空间。根据消费者洞察，会选用个性化定制的消费者大多数会用来送礼物或者纪念特殊时刻，基于这个洞察，我们设定了4大主题场景，并将丰富的定制细节融入进不同的场景中，让消费者可以明白他们可以在“什么时候”“玩什么样的定制”
Every pair of customized Converse is infused with unique details by you, becoming a one-of-a-kind memory. 🤔 With this collaboration with Converse, isn’t it also worth customizing your own “Converse By You”?
每一双定制匡威都将经由「你」注入各种细节成为独一无二的回忆。这次与匡威客户的合作🤔是不是也值得定制一双匡威你造呢？