The Chinese High School Basketball League (CHBL) is one of China’s most influential school sports tournaments. This year, Nike wanted to celebrate the power of We—putting team spirit at the heart of the campaign. To bring more fans into the experience, we created an interactive mini program that allowed supporters to rally behind their teams throughout the tournament. Despite the complexity of connecting online and offline experiences under a tight production timeline, we successfully brought fans’ passion from the digital world into the Finals, where their cheers became part of the live atmosphere.
耐克中国高中篮球联赛（简称“耐高”）是国内最具影响力的校园联赛之一。从今年 Nike 希望强调的“我们”团队精神出发，我们在复杂的线上线下串联机制和紧张的制作周期下，打造了一款线上互动小程序，不仅集结更多用户参与，更成功将热血助威
Challenge: How can we amplify every fan’s voice and keep excitement building toward the Finals?
Strategy: Keep fans cheering throughout the campaign and bring their support into the Finals venue.
Activation: Choose your team, leave a cheer, and compete on the leaderboard.
Innovation: An online-to-offline experience that carries accumulated digital engagement from the campaign build-up into the Finals.
挑战：
如何放大每一位用户的声音，并让赛事热度持续升温并延续至总决赛。
策略：
让用户在整个赛事周期持续为球队助威，并将他们的助威带入总决赛现场。
玩法：
用户选择支持的球队，发布助威宣言，通过排行榜展开助威比拼。
创新点：
打造线上线下联动（O2O）的互动体验，将赛事前中期沉淀的
One clear path turns support into action.
Help fans choose their side first.
Votes, tasks, and rankings create a constant feedback loop.
Champion prediction keeps momentum alive after the leaderboard closes.
以一条清晰的参与路径，将支持转化为行动。
首先引导用户选择自己支持的球队，明确阵营归属。
通过投票、互动任务和排行榜形成持续的反馈循环，激励用户不断参与。
排行榜封榜后，以冠军预测接力互动热度，将用户参与延续至总决赛。
